Local Culture Re-Branding Cities

How to Leverage Local Heritage for Innovation in Cultural and Popular Festivals

Gallery 2 Ithra – King Abdulaziz Center for World Culture| Saudi Arabia

27th november 2018

Local and international experts from different sectors will discuss a number of key topics related to the development of the cultural and creative industry. The panel will explore how to leverage local and cultural heritage to create engaging, sustainable and popular festivals for the local and international market.


– Miguel Arraiz, Architect
– Illya Haro, Art Curator
– Nora Dabal, Head of Art and Culture of the Royal Commission in Al Ula
– Noor Aldabbagh, Visual Arts Expert, Founder of Banafsajeel


– Samer Yamani – Creative Director, Durar Seminar-Creative Dialogue.